Today we launch FREYA, our latest curated collection. FREYA is for the modern day dreamer. Inspired by the Scandinavian goddess of love, fertility and beauty, this look is about creating a sanctuary of escapism.
FREYA Inspiration: escapism | Image credits | top left: The Stylish Gypsy | bottom left: Lisbon by Daniel Farò | right: Pink Cloud by This Minty Moment
FREYA’s signature colour palette is floaty and soft; dusty pastels, sky blues, foamy ocean hues, dove greys and neutrals combine to create an airy romance. However, don’t be shy to add black and charcoal accents to this look for a bit of edgy contrast, particularly if you’re other half isn’t too keen on the soft romantic look.
Light timbers, such as oak and ply, work really well with this colour palette, as do materials such as marble, leather and concrete.
FREYA Living Room Pack by Nathan + Jac
For wall colour we used Greyology 4 by Haymes Paint, such a versatile colour that will go with almost any interior! For a splash of warmth we used Everlasting by Haymes Paint on our feature wood panelled wall. Dewy and feminine, Everlasting goes beautifully with blues, greys, greens and neutrals.
WALL PAINT: EVERLASTING BY HAYMES PAINT ON WOOD PANELLING
Layering is key in creating a cosy look, particularly when it comes to the bedroom! Seeing as we spend half our lives in this space, it is vital to create a haven you actually want to escape to each night.
For beds we just can’t go past linen! It’s so popular now and really allows you to nail that undone, layered look. Our go-to linen brand is Major Minor for their relaxed vibe, gorgeous colour range and premium quality Belgian linen. We sell each piece individually, including pillowcases, which allows you to mix and match your linen without any restriction (hint: this also helps on washing day).
FREYA Bedroom Pack I by Nathan + Jac
Style tip: when looking for the bedroom appropriate artwork remember that it should make you feel calm and restful. It shouldn’t feel cold or unsettling. We are loving photographic art of clouds and seascapes or woven wall hangings for bedrooms at the moment.
Layering different textural elements in a space will provide visual stimulation and add to your comfort levels! Wool rugs not only look great but they feel amazing underfoot. You want materials that are irresistible to touch. Add a floor cushion and you’re set for a night in with Netflix.
Design details: exposed brass zips and quilted stitching | FREYA Cushions, 100% made in Melbourne by Nathan + Jac
We’ve used a lot of beautiful padded and quilted fabrics in our new cushion range and on our new Freya upholstered bedhead. This fabric is so luxe and plush! Design details such as exposed brass zips, pinch seam edging, piping and stitching all enhance the luxurious textural feel, and of course plush feather inserts allow you to achieve the right cushion shape. You’d be surprised at how much more expensive a cushion can look just by swapping your old fibre insert with feather! Can I say “luxe” one more time?
One of our favourite pieces from this collection is the blush Icelandic sheepskin from Society of Wanderers. As strange as it sounds, they even smell amazing! Layering skins on the floor or bed, or draped over a bench or armchair, in our opinion is a style must 😉
FREYA Cushions, 100% made in Melbourne by Nathan + Jac
Raw, washed or overdyed fabrics are also really popular and have a beautiful aged patina, full of character and depth. The new linen slip cover Vittoria Sofa Chair (yep a sofa chair – bet you’ve never heard of one of those before) by Globe West is the ultimate love seat, it’s so wide and inviting, it’s impossible to get up. We imagine it as the perfect way to recline on a Sunday morning, lazily scrolling your Instagram feed.
FREYA Accessory Pack 1 by Nathan + Jac
And there you have it, FREYA, our new curated collection for 2016! We hope you love her as much as we’ve enjoyed putting her together for you.
We have more FREYA pieces and packs coming over the next few weeks and more brand new collections dropping too, so if you want to stay in the loop on new product launches, promotions or subscriber exclusives, don’t forget to subscribe to our newsletter (take a look below in our footer to sign up).
Bec, Tam & Jac xo