Meet The Maker: Casey Pringle, RAW Chocolate

Today we chat to Casey Pringle, the passionate young Macedon Ranges chocolate maker behind our fav guilt-free choccie brand RAW Chocolate.

Locally made from healthy, organic, fair-trade ingredients, Casey’s chocolates are an incredible combination of rich velvety texture and delicately refined flavours. Real chocolate, with real ingredients prepared in a way that keeps their beneficial properties intact. The perfect 4pm pick-me-up you don’t have to pay for later. We caught up with Casey to find out more about how she works her magic sifting, melting, pouring and creating her beautiful handmade sweets…

Photo credit: Tara Pearce

Tell us a little bit about yourself?

My name is Casey Pringle, I’m 32 years old, I live in Lauriston (just outside of Kyneton) in the Macedon Ranges, Victoria. I was a model for 11 years and have a masters of education. It sounds like a strange mix, but the nutrition I learnt through modelling and the organisation skills I picked up via teaching have been very useful in creating my own chocolate business. My interests include healthy eating, spending time in nature with my family and friends, mountain biking, reading, collaborating with creative people and coming up with new recipes. 

Photo credit: Tara Pearce

Why chocolate? What lead you to chocolate making?

I’ve always loved chocolate and as a child I used to make chocolates as gifts for friends and family. When I became pregnant I started to eat more consciously and this led me to making nutritious chocolate. When I shared my creation with my friends they suggested I sell it at the local farmers’ market. From there it expanded very quickly and all of a sudden I had my dream career. 

Photo credit: Tara Pearce

What makes RAW Chocolate so special?

RAW Chocolate’s ingredients are of the highest quality, all raw, organic and fair trade, plus they’re far more nutritious than regular chocolate. The flavours are well thought out and well balanced, the smooth texture one of my favourite aspects and it’s handmade in small batches, so you know a lot of love has gone into each bar. The packaging is also carefully designed, responsibly printed and made from recycled materials. 

What inspired the beautiful RAW brand and aesthetic?

I had my husband’s help with this one. Joel’s a gifted designer and my branding and website are proof. We talked about the aesthetic of my chocolate at length and decided it needed to represent the chocolate itself, simple, beautiful and high quality. 

Do you have any new delicious flavours in development?

I’ve just released my Peppermint & Coconut flavour. I’ve got a few ideas for the next official release but it’s a bit of a secret! 

Photo credit: Tara Pearce

What are you giving your dad for Father’s Day this year?

I have no idea yet! I should probably head over to the Nathan + Jac website right now. Haha.

How can people get a hold of your product?

From my website… I offer a super economical 7 pack, which works out to be free delivery! The site is super easy to use and so beautiful to look at. You can order online or type in your post code to see your closest stockist!

Photo credit: Tara Pearce

This Father’s Day we are giving away free RAW Chocolate gift packs with orders from our exclusive Father’s Day Edit. Each pack contains x 2 of Casey’s handmade chocolates, one for dad and one for you… Hurry stocks are limited!

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